Every purchase journey in Realease Pro runs through the same seven steps, from first selection to keys. Beneath them lies a series of seventeen moments, each with a reason and a purpose, so a remote buyer never has to call to find out where they stand.
Subject to a structural surveyCompletion before 15 January
First selectionKeys
Step by step
What the buyer sees, what you do, what goes out by itself
The seven steps are not a diagram from a presentation. They are the bar the buyer sees at the top of their own screen, in your agency's house style.
Step 1 of 7
First selection
The buyer opens the selection with a single link. No account, no password.
The buyer
The buyer opens their own environment with one link, without signing up, and sees a selection put together for them.
Your agency
You curate from the supply, move properties from suggestion to draft to first selection, and release what is ready.
Goes out by itself
1Welcome to your personal environment
2Search profile confirmed
3New property match, bundled
4Price change
5Property no longer available
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Casa VelaYour journey · The De Vries family
Example
Step 1 of 7 · First selection
LM
Six properties based on your search profile. Take your time and let me know what you think of each one.
€1,875,000Villa Mascarat, Altea€1,640,000Casa Blanca, Moraira€1,450,000Casa del Patio, Jávea
mijn.casavela.es/de-vriesNo account needed
First selectionKeys
Step 2 of 7
Interest
Thumbs up, thumbs down or a question. You read the reaction per property.
The buyer
Thumbs up, thumbs down or a question. That is all the buyer needs to do to sharpen their search profile.
Your agency
You read back the reaction per property and refine the search profile. Nothing disappears into a chat.
Goes out by itself
6What do you think of these properties?
7Are your criteria still right? After thirty quiet days
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Casa VelaYour journey · The De Vries family
Example
Step 2 of 7 · Interest
What the buyer thinks of each property
Villa MascaratAltea · €1,875,000
Interesting
Casa BlancaMoraira · €1,640,000
Question
How far is the walk to the marina?
Villa Cumbre del SolBenitachell · €2,150,000
Not interesting
Every reaction comes in on your curation board.
First selectionKeys
Step 3 of 7
Viewings
First the buyer chooses the properties they really want to see. Your sales agent checks the details of each property once more. Only then do you plan the viewing, with date, time, address and contact person in one place. You record the assessment afterwards straight away.
Buyer choosesThe buyer chooses the properties they really want to see.
Double checkYour sales agent checks the details of each property once more.
Viewing scheduledDate, time, address and contact person in one place.
The buyer
The buyer chooses the properties they really want to see, shares their travel dates and sees date, time, address and contact person in one place.
Your agency
Your sales agent checks each property once more, plans the viewing and records the assessment straight away, while it is still fresh.
Goes out by itself
8Time to plan viewings
9Viewing scheduled
10Reminder, 24 hours before
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Casa VelaYour journey · The De Vries family
Example
Step 3 of 7 · Viewings
Thursday 22 October
Oct22
10:00 · Villa MascaratAltea · with Laura Martí from your office
Confirmed
Oct22
12:30 · Casa BlancaMoraira · with Laura Martí from your office
Confirmed
Assessment after the viewing, Villa Mascarat
FavouriteUnsureRuled out
Chosen by the buyer, details double-checked.
First selectionKeys
Step 4 of 7
Negotiation
Offer, conditions and counter-offer in one timeline. The buyer follows along without calling.
The buyer
The buyer follows where the offer stands, without having to call or email.
Your agency
You record offer, conditions and counter-offer in the same timeline as the rest of the journey.
Goes out by itself
11Negotiation started
12Negotiation update
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Casa VelaYour journey · The De Vries family
Example
Step 4 of 7 · Negotiation
Villa Mascarat, Altea
Asking price
€1,875,000
Buyer's offer3 November · declined
€1,700,000
Seller's counter-offer5 November
€1,810,000
Buyer's offer6 November · under review
€1,765,000
Subject to a structural surveyCompletion before 15 January
First selectionKeys
Step 5 of 7
Offer accepted
The milestone, and straight away what is expected of the buyer next.
The buyer
The buyer sees the milestone, and right behind it what is expected of them now.
Your agency
You switch from selling to managing the transaction, in the same file.
Goes out by itself
13Offer accepted
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Casa VelaYour journey · The De Vries family
Example
Step 5 of 7 · Offer accepted
€1,765,000Offer accepted on 9 November · Villa Mascarat
What we need from you now
1
Apply for an NIE numberYour Spanish tax number, needed for the notary
Done
2
Deposit of 10 percentWhen signing the contrato de arras
Open
3
Power of attorney for your lawyerIf you are not at the notary yourself
Open
First selectionKeys
Step 6 of 7
Notary
Which documents are in and which are still to come.
The buyer
The buyer sees which documents are in, what is still missing and which date is set.
Your agency
You keep track of documents, deadlines and legal milestones up to the deed.
Goes out by itself
14Notary stage started
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Casa VelaYour journey · The De Vries family
Example
Step 6 of 7 · Notary
Documents
Contrato de arrasSigned on 13 November
Signed
Nota simpleExtract from the land registry
Received
Proof of financingTo be provided by the buyer
Expected
Dec10
Notary, AlteaThursday 10 December, 11:00
First selectionKeys
Step 7 of 7
Completed
The entire process on record, from first selection to the keys.
The buyer
The buyer can read back their entire journey, from first selection to deed.
Your agency
You ask for satisfaction and a referral. A completed buyer is the cheapest next lead.
Goes out by itself
15Congratulations on your purchase
16Short satisfaction check
17Review and referral
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Casa VelaYour journey · The De Vries family
Example
Step 7 of 7 · Completed
Keys handed overVilla Mascarat · 10 December
Selection13 Oct
Interest16 Oct
Viewing22 Oct
Offer3 Nov
Agreed9 Nov
Notary10 Dec
Keys10 Dec
First selectionKeys
What the buyer notices
Attention is the scarce resource
The seventeen moments are deliberately sparing. Every message has a reason and a purpose, and whatever does not matter to the buyer is not sent.
01
At most one update a day
Several properties bundled in one message. No stream of notifications the buyer learns to dismiss.
02
What was dismissed stays dismissed
A property that leaves the market is only reported if the buyer still had it in view.
03
After thirty days, one question
Are the search criteria still right? That is a conversation, not a fifth reminder.
04
Everything is on record
Every reaction, viewing and remark is recorded per property. The log writes itself.
Book an intro call
Does your office fit the network?
In half an hour we show Realease Pro with a live purchase, and discuss what an exclusive partnership in your area involves.
